Bakery Boxes
Making Your Bakery Boxes Pop for the Customers
A customer just bought your product. But did it buy the product because the customer could see it? Not really! Even before the customer can lay eyes on your product, which will probably happen when it buys the item, takes it home, and rips open the packaging, the buyer must see the box first. Based on the box’s appearance, the buyer thought of purchasing it. That’s how this thing works. Your customers will see the Bakery Boxes first before seeing what is inside.
This is exactly why your Bakery Boxes need to give a reflection of who you are. It’s pretty smart if you use all sides of the box to do the same. Give a reflection to the audience about your brand, your product, and everything related to it since you have no clue about how the packaging will be stacked in the piles of products on the store shelves. Making use of all the sides will ensure the customers know about you. You ensure you will get noticed when you have your name printed on all sides.
If you plan to reinforce your identity, you can put your brand’s name, logo, website, location, all URLs to social media, etc., on the sides of the box.
Now, let’s head to the dust flaps of the Bakery Packaging. These are tiny cardboard panels on the lid on either side. This is yet another great place where you can amp up the box. Infusing some style in that place will certainly work in your benefit. You can fill those up with patterns or just use the colors of your brand. Adding colors to the box’s interior will make it more exciting and enjoyable. You are also enhancing the unboxing experience of your customers.
However, you need to realize that balance is highly delicate. To make the interior interesting, you don’t want to bombard your audience with a little too many colors or information. It can all be a little too much to handle. In saying that, any blank space is an opportunity wasted to show your customers who you are.
Making the logo pop out is yet another vital factor. Your logo is a crucial element that will set you apart from the rest of your competition. When you started your company, you took all the time to create the perfect logo. But when it’s time for your logo to shine, why do you miss that opportunity? Putting your logo strategically on the box will make it shine and pop out.
As much as you’ve thought of the outside box, the inside of your Candle Boxes should also be considered. Remember, not only the outside matters to the customers but the inside as well.
If you want to continue the customer experience, it's best to take it to the next level by designing the inside of the box, too. All the elements you used on the outside of the box can also be used inside. You can continue the same patterning and design inside to give your box a high-end touch.
In saying that, you need to remember that it’s still inside the box, and all the money you’re spending on it shouldn’t be as much as you spent outside. You can do simple things like putting a thank you note inside for the customers who buy your product, or maybe some ribbons you might like, or perhaps a tissue of your brand or colors. You may not know it, but this can significantly impact your customers and their unboxing experience.
Now, let’s move to the more practical side of the box. Up until now, all we have been talking about is the box's design. But make no mistake, the practicality factor is equally important. Your customers have certain fulfillment issues that need to be met.
The best way to do that is to simplify your packaging and not make it too complicated. To realize that, notice the time your team takes to get the boxes packed and outside the warehouse doors. If they take longer than hoped, then it’s best to rethink your box’s design. If you think of all these factors in the first place, you won’t have to spend the same amount of time rethinking and redesigning the box. Time is money, my friend!
Your Candle Packaging design will ultimately help you grow brand awareness and connect with your customers in the right way. Look around you. There’s inspiration everywhere. Take something from it and bring it to your box.
